Dual track era of electronic cigarettes: Big mouth count to the left? smart big screen to the right?

 

In the rapid evolution of the electronic cigarette industry, when consumers' demand for electronic cigarettes is no longer limited to simple functional experiences, market orientation begins to differentiate. On one hand, there is a trend towards larger smoke volume and longer lasting usage experience, which attracts users with its intuitive satisfaction and similarity to traditional smoking experience.

On the other side is the technological direction led by intelligent large screens, equipped with high-definition display screens that display various information at a glance and are easy to operate. With its high-tech interface and personalized settings, it has won the favor of many consumers.

These two completely different yet charming development trends are quietly reshaping the pattern of the electronic cigarette industry, and have also plunged many practitioners and consumers into deep thinking and eager anticipation for the future of electronic cigarettes.

1、 The competition for the number of e-cigarette puffs in the second half of the year has been upgraded, with a maximum of 80000 puffs

This year, there have been numerous electronic cigarette products on the market, which have been warmly welcomed by consumers. These products are highly favored for their smoking experience that is close to traditional cigarettes. From the initial few thousand mouths to the current tens of thousands of mouths, technological advancements have led to a continuous increase in the number of mouths of products. Currently, there are an astonishing 80000 mouths of products on the market. The competition among brands in the number of e-cigarette products is becoming increasingly fierce, constantly driving the internal competition and upgrading in this field.

Among them, the competition in the US e-cigarette market is becoming increasingly fierce. From the first half of the year when the product was generally around 20000 units, to gradually climbing to 30000 units, 40000 units, etc. in the second half of the year, the competition in the market around the number of units has not stopped, but has become increasingly fierce. Major brands seem to be gaining momentum in this "mouth count competition", constantly launching products with higher mouth counts to compete for market share.

2、 Attack on large mouth electronic cigarette products

According to market research, currently there are relatively few electronic cigarette products with over 50000 puffs on the market. After inventory, it was found that only 4 products currently have a puff count of 50000 puffs or more.

 

3、 The development trend of large mouth electronic cigarette products

Generally, electronic cigarette products with large mouth sizes may produce significant smoke effects when used in some public places due to their high smoke volume, which also raises concerns about whether they will affect others and the public environment. And the long-term safety of high-power atomization cores and large capacity e-liquids has also received a certain degree of attention.

At the same time, the large capacity design of large mouth electronic cigarette products may lead to unstable e-liquid quality in terms of taste, and over time, e-liquid may oxidize, affecting the freshness and purity of the taste, resulting in a less than expected user experience. This difference may be more pronounced among consumers who pursue high-quality taste, and according to market research, many consumers have pointed out the problem of false labeling in their e-liquid quantity.

Nevertheless, the market demand for large mouth electronic cigarettes continues to show a steady growth trend, especially in areas with a strong electronic cigarette culture and specific consumer groups, where their popularity continues to increase.

 

4、 The US market is trending towards intelligent large screens

When reviewing the products in the electronic cigarette market in 2024, we can clearly observe a significant trend: most electronic cigarette devices are equipped with high-definition full screen or 3D curved screens. These advanced display screens not only enhance the user experience, but also allow users to monitor the status of e-liquid and battery in real time, enabling them to plan ahead and effectively avoid accidental depletion of e-liquid or battery, while also preventing adverse situations such as dry burning of the core.

Not only that, the addition of display screens has also added a touch of exquisite fashion to electronic cigarette devices, achieving a better integration and balance between appearance and functional practicality, further enhancing the user experience and the overall texture of the product.

 

5、 In 2024, full screen and 3D curved screens will become the trend, and electronic cigarettes will enter the intelligent stage

In the recent review and summary of the top ten key events of 2024, we organized an industry wide voting survey, in which the topic of "Full screen and 3D curved screen becoming the trend, electronic cigarettes entering intelligence" received a high support rate in the voting, ranking second with a vote rate of 14.03%.

The popularization of full screen and 3D curved screen has promoted the intelligent development of the electronic cigarette industry, which not only reflects the widespread recognition of intelligent large screen electronic cigarettes in the market, but also indirectly confirms that intelligent large screens have become one of the mainstream trends in the electronic cigarette field this year. This indicates that consumers are increasingly inclined to choose electronic cigarette products with advanced display technology and intelligent functions.

 

6、 Intelligent AI voice control, excessive design of phone and gaming entertainment

With the continuous advancement of technology, the electronic cigarette industry is moving towards a wave of intelligence. Driven by this trend, electronic cigarette products are beginning to integrate a series of innovative technologies, such as the ability to make phone calls, take photos, and play music. Not only does it enrich the uses of electronic cigarettes, but it also provides users with a more diverse and convenient experience.

This series of innovative features is gradually reshaping the traditional image of electronic cigarettes. Electronic cigarettes, which used to be simply a substitute for tobacco, have now transformed into intelligent devices that integrate multiple high-tech elements, opening up a new user experience and interaction mode. This also indicates the unlimited potential for expansion and innovation in the electronic cigarette industry in the future.

 

 

7、 The drawbacks of large screen design are frequent, and the Middle East region has not kept up with the trend

It is reported that most of the new products launched in the Middle East recently do not feature a large screen design, only providing a small screen to display information such as battery level, and the number of suction ports remains around 10000-20000, which does not keep up with the trend of large mouth sizes in popular markets.

Although large screen electronic cigarettes provide a more intuitive interface and more functions, their drawbacks cannot be ignored. A larger screen means higher energy consumption, which leads to shortened battery life, frequent charging seriously affects user experience, and larger screens may be more fragile, resulting in increased maintenance costs. In addition, complex functions may be difficult for some users to master, reducing the user experience.

 

8、 Turning point: Weak innovation in electronic cigarette design, severe homogenization

The current electronic cigarette market is facing a winter of innovation, with a significant reduction in new products and stagnant innovation, leading to increasingly severe product homogenization in the market. This lack of innovation drive not only limits the development potential of the industry, but also makes consumers face a single choice, making it difficult to meet their needs for personalized and differentiated products.

For example, in the second half of this year, most brands are continuously launching their own new products around the field of adjustable flavors. However, this superficial 'innovation' is actually an internal competition within a limited scope, making it difficult to truly break through the homogenization dilemma.

Electronic cigarette companies urgently need to break this deadlock. Only by deeply exploring the potential needs of consumers, exploring new technologies and functions, and injecting new vitality into the market through increasing research and development investment and encouraging innovative thinking, can they break the deadlock and reshape the innovative vitality and diversified pattern of the electronic cigarette market.

 

With the continuous development of the electronic cigarette market, on the one hand, large mouth electronic cigarettes, with their economical and easy-to-use characteristics, have met the pursuit of cost-effectiveness by some users; On the other hand, intelligent large screen electronic cigarettes are leading the industry towards higher end and more personalized development with their high-tech interactive experience and rich functions.

In the future, time will tell whether it is the ultimate experience of a large number of mouths that can continue to lead the fashion, or whether the technological charm of the intelligent large screen is better, or whether the two will open up a new world in the innovation integration. However, regardless, the innovation journey of the electronic cigarette industry will not stop. We look forward to seeing more breakthrough technologies that bring users a healthier, smarter, and more enjoyable experience.

In short, no matter where they go, e-cigarette companies need to be guided by consumer demand, constantly explore and break through on the basis of ensuring product safety and quality, in order to steadily ride on this dual track track track full of variables and opportunities, write a more brilliant chapter in the e-cigarette industry, and inject continuous power and vitality into the transformation and transformation of the global tobacco consumption market.